A marble pillar is a key characteristic of the pop-up, showcasing the Bvlgari Allegra Maxi Shelley assortment at La Samaritaine Paris Pont-Neuf by DFS

FRANCE. Roman luxurious home Bvlgari has unveiled a refreshed everlasting counter in La Samaritaine Paris Pont-Neuf by DFS. The counter is being celebrated with an unique pop-up set up, showcasing the Bvlgari Allegra Maxi Shelley assortment amongst different traces.

The counter brings the spirit of the Everlasting Metropolis to Paris. It options the model’s signature marble décor with an Artwork Deco twist, honouring the historical past and structure of La Samaritaine. Pavonazzetto shows and travertino gres flooring emphasise the color of a vibrant saffron wall – all coming collectively to showcase the vibrancy of the Bvlgari Allegra perfume assortment.

Roman rejuvenation: A saffron again wall and marble tables and shows carry the Bvlgari Allegra assortment to life on the refreshed everlasting counter

The Bvlgari Allegra assortment is the star of the standalone counter. Every scent within the line could be magnified to supply extra depth and quite a few personalisation alternatives. The gathering includes seven eaux de parfums: Fiori D’Amore, Riva Solare, Dolce Estasi, Fantasia Veneta, Rock’ N’ Rome and newly launched Spettacolore and Baciami.

As well as, the Allegra line’s ‘Magnifying Essences’ of Rose, Bergamot, Patchouli, Vanilla, Musk and Myrrh enable the wearer a spread of personalisation choices to go well with each temper and event.

Bvlgari Allegra Maxi Shelley combines the Italian model’s perfume and silk heritage in a 360° luxurious animation at La Samaritaine, which gives enhanced personalisation to accessorise the perfume assortment. The pop-up is positioned on the entrance of La Samaritaine’s perfume house on Stage 1.

Premium personalisation: Personalised Bvlgari playing cards, tech-powered styling ideas and customized gift-wrapping are simply among the providers provided on the pop-up

The Bvlgari Allegra Maxi Shelley assortment made its world journey retail debut with CDFG in Haitang Bay final yr. Click on right here to learn our full story on the colourful launch.

Bvlgari described the silk Shelley as “the Italian accessory par excellence”. The gathering was impressed by the Bvlgari Allegra fragrances and created on the Maison’s silk atelier in Lake Como. Allegra is an expression of cheerfulness or pleasure in Italian and that sense of emotion is evoked by the brilliant colors and wealthy textures of the Maxi Shelleys and the vibrancy of the fragrances.

The Bvlgari Allegra Maxi Shelley line enhances the Bvlgari Allegra perfume assortment.

Just like the counter, the pop-up house was impressed by the spirit of Rome. It options saffron-coloured carpets and marble tables, which improve the vibrancy of the Bvlgari Allegra assortment and the complementary Maxi Shelley silk scarves.

Prospects on the La Samaritaine can select from an unique number of Maxi Shelley silks to personalise their Bvlgari Allegra fragrances, opening a rainbow of styling alternatives.

Gems of nature: Le Gemme connects the gems of Bvlgari’s fine-jewellery creations to the components in its perfume traces

A showcase for beauty-tech, the animation contains a devoted Bvlgari app which allows customers to seamlessly fashion their private Bvlgari Allegra scents.

A touch-app unlocks a digital introduction to the Maxi Shelley line, which reveals the inspiration, craftsmanship and storytelling behind the gathering.

The pop-up additionally gives bespoke gift-wrapping and personalised embroidery for the Maxi Shelley scarves, that are hand-stitched by an artist on-site.

As well as, the animation gives the Bvlgari Le Gemme assortment, Bvlgari Rose Goldea Blossom Delight, Bvlgari Omnia and Bvlgari Man.

Le Gemme was impressed by the ‘Bvlgari Gems Road’ which represents the home’s gemstone sourcing routes.

Travelling from East to West, Le Gemme underscores the model’s ‘Gems of Nature’ ethos and contains a huge array of remarkable components Gemme consists of 9 scents: Desiria, Tygar, Garanat, Onekh, Rubinia, Yasep, Falkar, and Empyr.

Click on on the picture to open The Moodie Davitt Report’s acclaimed Highlight Sequence eZine devoted to La Samaritaine Paris Pont-Neuf by DFS, printed in 2021

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