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In a quest to expand on the daily fantasy sports (DFS) market, DraftKings is adding an NFT component. The brand is gearing up for the NFL season with Reignmakers Football, its new NFT-based fantasy sports game.

Rafael Canton is Adweek's breaking news reporter for brand marketing.

Kevin Durant’s Thirty Five Ventures and Boardroom Announces Strategic Partnership With Coinbase

A ‘Cheat Day’ With 76er Tobias Harris Is Hoops With His Sister and KFC

Razor Scoots Toward History and Community for First-Ever Brand Campaign

Slam Places Premium on Basketball Culture With One ‘N Done

Organize and Leverage Your Measurement Toolbox

How to Use Video at Every Stage of the Customer Journey

Why Marketers Need Collaborative Work Management

Subscriber Onboarding and Engagement Done Right

Why Marketers Can No Longer Ignore Data Governance

It’s Almost 2023—Why Is Bias in Ad Tech Still an Issue?

By Crystal Park, Head of B-to-B Marketing, IBM Watson Advertising

The New Golden Age of Television Advertising

If You Want to Navigate the New TV Landscape, Start by Shifting Your Mindset

By Kevin Arrix, SVP, DISH Media

Adweek is the leading source of news and insight serving the brand marketing ecosystem.