CEOWORLD Magazine-Headlines-Art and Culture-Be Creative: Tips for Making the Most Important Business Card

Whether you are a start-up entrepreneur or a mature business leader, business cards are essential collateral. They are an easy way to provide important contact information while also being easy to store. A business card is a tangible reminder of your company that helps potential customers easily get in touch with you.

But what keeps the business card in the memory of the recipient? What keeps your company's business cards from being thrown in the trash can or in the cabinet drawer and never seen again? To create an effective business card, you need to consider more than just adding a logo and contact information.

Consider these tips to create a business card that will attract attention, make a good first impression, and make you and your company a top consideration.

If you want your business card to stand out, you need to choose a unique paper option. For the interesting twist of traditional business cards, consider using thicker paper. Usually, business cards are printed on 14pt or 16pt paper. Consider 24pt or 32pt. Business people are accustomed to receiving traditional business cards. If they were handed something thicker, they would have reason to take another look.

Kraft paper is another good choice. This environmentally friendly, unfinished kraft paper can give your cards a more natural look and feel. Alternatively, linen paper provides a slightly textured surface with a refined appearance.

Paper coatings such as silk, satin, suede and matte have changed the look and feel of business cards. These finishes can easily take your business card to the next level. High-quality touch can enhance the effect of any marketing material by creating an elegant and unique appearance, helping you stand out from the crowd.

Speckled gloss coating applies texture and gloss to specific areas of the card to highlight text or images. This type of coating adds interesting contrast by juxtaposing matte and glossy textures. This can be applied to images or graphics to help them jump to the person who received the business card. You can use spot color gloss design to create a design on blank paper or overlap with printed text. The thickness of the coating can vary.

Another option for high-quality finishes is to use metal foil for decoration. This finish adds shimmer and luster, giving a more luxurious appearance and helping to create an elegant impression. These accents can be big and bold, or they can be subtle and intricate. The most commonly used shades are gold, silver and bronze, but metallic shades can be made in almost any color. Companies can even choose a rainbow or holographic appearance. If you want to make a deep impression, these accents can stand out visually while conveying that your business has a unique style.

If you have recently received a business card, it may be rectangular. To create the most important business cards, consider using less traditional shapes, such as squares or rectangles with rounded edges. Business cards can be of any size or shape, but it is important to consider whether they fit in a wallet. Although the unusual shape may attract attention, if it does not fit in a wallet, the recipient may be less likely to keep them.

Adding painted edges is another stylish way to help your card stand out. This method adds a bit of color in unexpected places to help attract the attention of the recipient. Painted edges also provide a great opportunity to enhance the brand's color in a unique way. This method works best when using thicker paper, so there are more visible edges.

A business card can do more than just list names, positions, and contact information. By adding additional uses, you will increase the chance that the recipient will keep your card. Some examples include creating magnetic business cards, printing coupons on the back of the business card, making the card as a member punch card, or printing an appointment reminder template that can be filled out on the back of the card.

Although all of these techniques can help your business card stand out, it is important for businesses to update the business card frequently to reflect brand information. Beautiful and up-to-date business cards will make a deep impression, but for outdated or unprofessional business cards, the situation is the opposite. The business card should be updated regularly to ensure that the contact information and title are accurate. In addition, whenever the brand is updated, the business card must also be updated to match. Don’t create a great business card because it will fail with inaccurate and outdated information.

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CEOWORLD Magazine-Headlines-Art and Culture-Be Creative: Tips for Making the Most Important Business Card