Tessa Clayton Retail 4 weeks ago 2,014 views

The bicycle card playing cards are now on sale in the WHSmith Travel store, highlighting the brand's rapid expansion in the UK and making the brand firmly embarked on the track of becoming the number one playing card in the UK and the United States.

Bicycle playing cards are the most widely used playing cards in the world, with a history of more than 130 years and a long history. The bicycle card paved the way to freedom for the prisoners of World War II, passed on from generation to generation, and even allowed the president to enjoy entertainment in the Oval Office.

The name bicycle was chosen to reflect the popularity of bicycles at the end of the 19th century. It is still an iconic visual effect and is still easily recognizable today. In addition to the classic blue and red designs on Rider Decks, Bicycle is also famous for its world architectural wonders, Fyrebird and Dragon theme decks.

Joel Palser, General Manager of Junior Buyers at WH Smith Travel, said: "We are delighted to launch the iconic Bicycle playing card brand with a long history, stunning finishes, exquisite design and high-quality quality." "We I firmly believe that this is exactly what today's playing card consumers expect for high-quality playing cards. We are sure to see more and more consumers want a high-quality playing card, whether it is to spend a night with friends or family for their own use , Or they are traveling and want to make the most of their free time on the plane or in the middle of vacation activities."

Andreea Rucareanu, Cartamundi’s UK Marketing Manager, added: “We are very happy to see the Bicycle brand as a long-term strategic partner in WHSmith Travel. We are proud to see Bicycle join our brand portfolio. We have set a major plan for the brand next year. With the activation plan, the retail industry’s response has far exceeded our best expectations, and we are expected to become the UK’s largest poker brand."

WHSmith Travel has now launched the classic Bicycle Rider Deck, priced at £4.99.

Tags bicycle playing cards cartamundi news WH Smith Travel

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